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About Rare London

Rare London
Unit 34
Wellington Employment Park
Dunes Way
L5 9RJ

For sales enquiries, please use our online contact form to allow us to handle your question efficiently.

For wholesale enquiries please email our dedicated team at [email protected]


Rare Fashion Limited
Company Registration Number 8345420
VAT Number 159100037


Rare London has been through a few changes but originally began back in 1999 as Fashion Finder; a family owned business supplying high street stores with knitwear before becoming Rare Fashion in 2002. Directional, inspirational and heavily influenced by the world’s catwalks, our brand was introduced to the Topshop Liverpool store later that year and after huge success, we are currently their highest selling concession!

We launched our own website in 2005 and with a creative and dedicated design team, we continue to bring our customers unique and on-trend fashion including a stunning collaboration with The Saturdays in 2009.

Today, we ship to over 80 countries worldwide and with our gorgeous collections as well as our other brands Paprika and Opulence England, you can get your perfect look and stay right on trend no matter where you are.

The brand was given a fresh, new look in March 2012 and re-named Rare London as a nod to our firm roots in the British fashion industry as well as launching a brand new website. With a huge celebrity following, regular features in top fashion magazines and many award nominations, Rare London is the place to come for the hottest fashion. We have so many exciting plans for the future so follow us online and be the first to know. You can also follow us on Facebook and Twitter.


Draper Awards Etail Finalist