Rare London Summer Campaign BTS

It’s gettin’ hot in here, so wear all your favourite clothes! 🎶 

To celebrate the launch of our new Turn up the Heat campaign, we are going to give you a sneaky peek of all the BTS gossip from the collection. From the shoot to the inspiration behind the edit, we have it all here and waiting for you. If you want to know why the colours were so bold, or what to wear, then we have every piece of gossip you need to know about Turning up the Heat! Let’s get excited, get the tanning mitts out and prepare for the best summer yet!


The Designs

 The main colours of Turn up the Heat were soft and vibrant. From an elegant yellow to an electric blue, every colour of the design palette was exciting. With key trends of the season including embroidery, cut out designs and bell sleeves, Turn up the Heat has it all. Our in-house designers worked collaboratively to bring this collection to life with it’s summer prints and on trend designs, making every piece a must-have for this summer. In light of all the latest trends, this collection really does have it all. If you’re in need of a new wardrobe this season, then Turn up the Heat has it all. Find your favourite piece now!



 The Shoot

The best thing about being on a shoot, is experiencing the campaign first hand and getting up, close and personal with the designs. It’s all about that BTS! We choose a freezing warehouse for this shoot! This was horrible for both our model and all those who forgot their coats. It’s a good job this shoot was to Turn up the Heat. In order to really get that heat rising, we brought in a classic Mustang to get that bold ‘Rare’ girl vibe everybody wants. 

We had one of the best teams a campaign could hope for. On set we had our Senior Marketing Executive, Visual Designer and Senior Designer. Along with MUA Grace from The Makeup Artist Studio, Hair Stylist Anton Thomas from Barbara Daley, Liverpool and Photography Company, Sane Seven. Everybody had a great time and if you don’t believe us, check out the video now!!

You can find everyone’s Social Handles on the images or just click on their names to go direct to their Instagram pages. If you want to see more from the shoot, then you can head over to our own Instagram or any one of our team member’s to see more! So go and have a look, let them know what you think!



A Note from the Visual Designer on BTS

“It was important to both the designers and the entire team at Rare HQ, that this project was executed perfectly. Summer is a big and iconic season for all those who work in fashion, as well as our customers. We don’t just look forward to the sun, we get excited about the newest collections, key trends and must-haves! Our designers have created a stunning collection that is both inspirational and key to this Summers trends. It was essential on the shoot, to ensure every creative moment was captured as part of the BTS. We couldn’t have chosen a better model to capture that bold, ‘Rare’ girl essence. And it’s the essence, that is key in all our designs and campaigns. This was by far one of my favourite shoots to work on and I can’t wait for the next one.”


The Campaign

Here’s what you have all been waiting for! The campaign of the year. So if you’re ready to Turn up the Heat this season, take a look at some of the hottest looks. Here at Rare, we have it all, so make sure you check out all the latest looks on our site. And don’t forget to keep your eyes peeled for the full campaign blog, arriving next week! Let us know what your favourite pieces are. Tag us in your pics on Facebook, Twitter and Instagram and don’t forget to use #Turnuptheheat and #styleisrare. We can’t wait to see them!

Full collection coming soon.





 Love Rare 😘✌️


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